Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States based on purchase volume and receivables.
Synchrony Financial (NYSE: SYF), formerly GE Capital Retail Finance, is one of the premier consumer financial services companies in the United States. Additionally, Yamaha is one of the country’s largest manufacturers of sport boats, outboard engines, and personal watercraft. Its wholly-owned subsidiary, Yamaha Motor Corporation, U.S.A., was established in 1977, and distributes motorcycles, all-terrain vehicles, side by side vehicles, and snowmobiles in the United States. The Yamaha Motor Corporation, Ltd., was established in Japan in 1955, and is the second largest manufacturer of motorcycles in the world. “They understand the needs of our dealers and customers, and work closely with us to develop promotional financing options to help drive our product sales.” “Synchrony Financial has been an important partner for Yamaha and we’re pleased to continue working with the team,” said Cliff Franzen, division manager, Financial Services – Yamaha Motor Corporation, U.S.A. Financing is a primary consideration in the process, with survey respondents stating, “it allows them to better afford and properly budget for a large purchase.” Synchrony Financial’s 2014 Powersports Purchase Study*, conducted by a third party, shows that powersports customers carefully evaluate their purchase and can spend an average of 123 days on research, both online and in the dealership. “Our extensive research looks at the powersport consumer’s path to purchase and confirms that the availability of financing is a key factor in the decision process, driving manufacturer sales by enabling the consumer to consider upgraded models and accessory packages while benefiting from low monthly payments.”
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“Yamaha’s strong support of financing promotions for this program has given consumers great value and broad choices in how to finance their purchase from the exciting Yamaha product line,” said Stephen Motta, senior vice president and general manager, power products, Synchrony Financial.
Since its inception in 2004, the program has provided financing for more than $2 billion in new and pre-owned Yamaha products. The program offers consumers promotional financing options for the purchase of Yamaha’s motorsports, watercraft and marine products. Under the agreement, Synchrony Financial will continue providing consumer financing solutions through Yamaha’s 1,700 dealers nationwide. & CYPRESS, Calif.-( BUSINESS WIRE)-Synchrony Financial (NYSE: SYF), a premier consumer financial services company with 80 years of retail heritage, today announced a multi-year renewal of its installment lending program with Yamaha Motor Corporation, U.S.A.
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